Not for headlines, but within copy, it is important for me to use the word LIKE somewhere in there for two reasons. The first is such usage almost always is in an analogy, and anologies work well in persuasive writing. Analogies are like pictures, they convey more than the words they are comprised of. The second is that within the analogy, I always try and put the word like in front of what I am persuading about. For example, if the new “what-a-car-mobile” is something I am trying to pursuade some to take interest in, I could say “Seeing a double rainbow is for visual pleasure much like the what-a-car-mobile is for driving pleasure. The embedded secondary statement that speaks to the subconscious is ‘like the what-a-car-mobile”.
So, while I would not be considered an orator, I do speak in front of groups of 3-to-20 people for a living. And, being in software sales, I better be PERSUASIVE or I’ll be looking for another job! Great list. It’s really tough to boil the ocean of possible skills down into a short list of just 6, but I think you picked 6 good ones. One I might as is: BE YOU! When I first started speaking, I had this false notion that I should speak like a politician or a self-help guru (poise, cadence, stoic posture, etc.). I thought that because those are the only types of people I had ever seen present. So, in trying to emulate them, I automatically was “acting” instead of just “being”. It’s a lot easier to be you, quirks and all, and focus on the material. Steve Jobs was a master of this, oftentimes channeling his inner nerd. I like to do the same, because comfort and confidence are two of the most attractive qualities in a presenter. ;)