For an excellent source on English composition, check out this classic book by William Strunk, Jr. on the Elements of Style. Contents include: Elementary Rules of Usage, Elementary Principles of Composition, Words & Expressions Commonly Misused, An Approach to Style with a List of Reminders: Place yourself in the background, Revise and rewrite, Avoid fancy words, Be clear, Do not inject opinion, Do not take shortcuts at the cost of clarity, … and much more. Details of The Elements of Style by William Strunk, Jr. partially available online at . Note: William Strunk, Jr. (1869–1946). The Elements of Style was first published in 1918.
Hi Lammert, I appreciate your bringing goal-framing theory into the conversation and your warning is well-taken. Your comments reinforce the importance of doing Step 3 correctly before moving to Step 4. If one has identified what they provide from the view of their customer’s needs, their mission can not be about profitability. My co-author, Ken Blanchard says profit is “the applause you get for satisfying your customers and creating a motivating environment for your people.” Excellent point about how goals signal down through the organization.