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Each of the approaches considered above tends to neglect one or more steps in the process of being persuaded and thus serves to supplement rather than supplant the others. A more eclectic and inclusive approach, growing out of information-processing theory, is oriented toward a consideration of all the options implied by the communication aspects of source, message, channel (or medium), receiver, and destination (behaviour to be influenced); each option is appraised for its persuasive efficacy in terms of presentation, attention, comprehension, yielding, retention, and overt behaviour.